Challenge

Keeping up with evolving customer expectations are a challenge in the beauty industry. Beyond buying products, customers expect access to top-notch beauty services and success relies on offering unique experiences. For this reason, and to build a closer relationship with their customers, Douglas wanted to be the first retailer to create a marketplace for beauty services.

Role

As the Lead UX designer, my role was to deliver all the UX strategy and combine business goals with user needs through analyzing competitors, user research, wireframing & prototyping, carefully design all the UI interactions, and delivering the overall architecture of the platform.

Solution

To stand out, we delivered a highly personalized experience. Whether it's finding a pro for darker skin tones or mastering tight curls, our algorithm ensures a perfect match for all Douglas customers. Following a successful test phase, the pilot launched in Berlin, featuring over 80 top-notch beauty salons. This service later expanded to more cities and salons, allowing beauty enthusiasts to book curated services tailored to their needs—the first time Douglas offered an online service. Our team designed and built the service from inception to launch.